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2024 Visual Branding A shoe rebrand was envisioned for the well-beloved sandal company, Rainbow Branding

Sandals. The updated design focuses on a more refreshing, vibrant style that Packaging

pays homage to the company’s birthplace, San Clemente, California. The Illustration

rebrand celebrates the laid-back yet adventurous spirit of California, blending

timeless style with fresh, contemporary energy. Each pair of sandals would

continue to reflect the owner’s vision and the company’s commitment to

craftsmanship, comfort, and the carefree California lifestyle that inspires. I